Loved, praised, hyped

Who were your childhood heroes? Who are you a fan of? Could AI be the superpower of the future? Whether on the poster wall in the nursery, in Hollywood movies, on the pedestals of monuments or on social media: We find the beloved, the praised and the hyped everywhere. But what characterizes heroes anyway?
Let our artificial intelligence (AI) guide you through the exhibition and discover personalities from sport, showbiz and politics in the treasure trove of images in the Ringier image archive. Question stereotypical images of heroes and uncover how stars and influencers stage themselves. Discover the stories of unknown superheroes, real pioneers and new fan cultures. And how much heroism is in you? Strike a heroic pose, find your sidekick and help decide whether we still need role models and idols today.

First AI-guided exhibition visit: talk to our AI in Swiss German (or another language), play with its potential and explore the limits of the hyped technology.