The Secret of Luxury

Trying to make the impossible possible is a hallmark of the long-established Wellendorff manufactory, whose iconic creations are the result of superlative goldsmithing skills that have brought about patented innovations, as well as of exquisite materials, a lot of passion and uncompromising quality. What makes all the difference is not only what we see but also what we feel: silky-smooth flexibility. The company’s goal has always been to meet the requirements of a discerning international clientele while pushing the boundaries of what’s feasible, and to answer the question of what luxury is and can be.
The exhibition, presented in a way that makes for a special atmosphere, explores the essence of the Wellendorff manufactory’s art of jewellery making. The centrepiece is the world’s longest gold cord that seemingly delineates a horizon in a 19-meter-long showcase. It appeals to all our senses, and it has also been planned to give visitors an opportunity to experience the haptic feel of the classic gold cord.