Teddy - From Legend to Lifestyle

From the earliest examples around 1900 to its status as a pop-culture icon and sought-after collectors’ item, the teddy bear is the world’s favourite soft toy. Yet it is far more than a plaything; it is also a loyal friend and a patient listener. Its boom began in 1907, when teddies swept into children’s bedrooms across Europe and the United States. Before long, the bear had found its place in film, television and advertising, and today it appears in fashion as well. Familiar yet forever taking on new forms, the teddy remains an ever-present and steadfast companion.