La Bohème. Toulouse-Lautrec and the Masters of Montmartre
Starting in France, posters rose up the ranks to become an art form in their own right. Irrespective of their actual commercial purpose, they were regarded as a "gallery of the street", intended to bring contemporary art to the general public. The exhibition, organised in collaboration with the Institut für Kulturaustausch Tübingen and the Musée d'Ixelles in Brussels, highlights this blossoming of poster art and presents its most important representatives. Over 100 major works with motifs still popular today showcase the surprisingly multi-faceted and impressive connection between art and mass advertising around 1900.