Advertising Effect Pharma
From the collection to artistic engagement
Exhibitions
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The special exhibition "Advertising Effect Pharma" provides insights into a collection of pharmaceutical trade advertisements from the years 1960 to 1980, focusing on four thematic areas: fear, sleep, vitamins and contraception. The exhibition explores the extent to which social debates influence the pharmaceutical industry and vice versa.
Accompanying the exhibition are works by the Basel-based artist Raphael Widmer.
Inspired by an advertisement for the drug "Lexotanil", his works reflect relationships to fear as a pictorial as well as a social phenomenon.
Accompanying the exhibition are works by the Basel-based artist Raphael Widmer.
Inspired by an advertisement for the drug "Lexotanil", his works reflect relationships to fear as a pictorial as well as a social phenomenon.
Content available online
From
until
Address
Totengässlein 3
4051
Basel
+41 61 207 48 11