Lecture: "Mondrian goes Pop

Why has Piet Mondrian in particular become such a popular subject of pop culture - and not another 'hero' of the avant-garde, such as Kasimir Malevich, Wassily Kandinsky or Paul Klee? The lecture aims to provide answers to this question. Mondrian himself has already made two careers in pop culture. On the one hand, he often functions as a signet and projection surface for all kinds of resentment associated with modern art. On the other hand, however, thanks to the good recognizability of his images, he is perceived like a 'brand', is therefore considered particularly cool and, above all, can be commercialized in a variety of ways, as can be seen every day, not least in the social media.